Design Agency : Raison Pure Paris
Project Type: Produced, Commercial Work
Deputy Director General : Franck D’Andrea
Creative Director : Yan Chiabai
Art Director : Cécile Navarre
Account manager : Stéphanie Bordenave
Location: France
Raison Pure Paris creates a stylish, optimistic, and ownable Cologne collection, based on simple ingredients, for Cottage this accessible, fruity body care brand.
Each flacon revisits the silhouette of the original shower gel bottle, with its generous and cute architectural line. The sharp, clean bottle edges bring a modern twist with a fluid personality!
The overall brightness and luminosity contrast with appealing names and fruity tones. The chromatic scheme provides fresh, tonic sensations with a crystalline feel!
This invitation to invigorating fragrances also appear on the outer carton boxes. The stylish piqué type embossings & stamp are artfully positioned, to valorise the witty product names and full colour sensation!