Montezuma’s Chocolate (Student Project)

Derrick Lin


Designer: Lewis Osborne
Project Type: Student Project
Location: Plymouth, UK

For my university module we were set a brief to rebrand an ethical food company of our choice, I chose Montezuma’s Chocolate. Montezuma’s provide luxury handmade chocolate products in the UK. They use packaging only sourced from UK suppliers and they ensure the material is from European sustainable or recycled sources. They are named after the Aztec emperor Montezuma, this rebrand focuses on the uniqueness of the Gods in this culture and uses them to represent the different flavours of the chocolate bar. They also act as characters that communicate the story of the chocolate making process. I worked with the brand values Innovative, Authentic, Handmade and Luxury.