Creative Agency: creativebydefinition
Project Type: Produced, Commercial Work
Client: ATI
Location: Czech Republic
Packaging Contents: Olives
Packaging Materials: glass

Ati, a Czech brand, wanted to renew its whole image and packaging design for its prime products, putting more accent on the quality of the products and it’s Greek origin.

The packaging design concept for this product started from the organic lines that the olive branch creates under the Greek sun. Here, in this ancient land, the olive trees grow strong and produce the best olives, famous all over the world. It is the story of quality products that carry with pride the tradition of their country.