Big Poppa Donuts

Posted on

Derrick Lin


Creative Agency: Biggie Smalls
Project Type: Self Promotion
Location: Sydney, Australia
Packaging Contents: Donuts
Packaging Materials: Tin Can, Cardboard Inserts, Paper Bag with Label

These days getting through the front door and onto the desk of any busy brand or marketing team can be a real battle. And so we created our very own trojan horse, disguised as three irresistible donuts. We were confident our little sugar bombs would strike straight at the heart.

Thinking outside of your average donut box we packaged three glazed donuts into a vibrant bespoke tube, stacking one on top of the other – a deliberate tactic which ensured each donut had to be removed one at a time. As our intended target(s) scoffed their way through one by one, they were presented with bespoke cardboard plates – each with a little blurb about the relevant studio offering, paired with the appropriate flavoured donut – strawberry (full fat strat), chocolate (crispy creative) and vanilla (sugar topped service).

The fictional donut character and brand name ‘Big Poppa’ was a nod to our own studio name Biggie Smalls. Our hit rate was exceptional, with very high levels of response and plenty of new work and allies created.