Coconut Collaborative

Derrick Lin


Creative Agency: bluemarlin
Project Type: Produced, Commercial Work
Location: UK

A sense of cheekiness and fun thrives at the root of award winning brand design consultancy bluemarlin’s latest designs with leading yoghurt brand the Coconut Collaborative.

Coconut’s health benefits have been highly publicised over recent years and the Coconut Collaborative are a brand at the forefront of this movement with their free from dairy yoghurts, ice creams and desserts. Their soon to be launched products include the quirkily named Snowconut sticks and Little Coconutter lollies.

The Coconut Collaborative, launched by Gü founder James Averdieck and lifestyle coach Steve Bessant, challenged bluemarlin to create a design that would offer something ownable and different from other coconut competitors.

The new designs for the Snowconut sticks offer a rich injection of cheeky humour and play on their ever so slightly provocative Adam and Eve illustrations. At the heart of the brand new Little Coconutter design is a coconut tree, a source of play and delight for the mischievous Coconutter monkeys. Acting as a simple link to the original design, the brand’s ethos of “everyone under one tree” strikes out vividly from the products.

James Averdieck, Coconut Collaborative, said: “We’ve enjoyed working with bluemarlin on this project and they’ve really understood our brand. They have shown a really good insight of creativity and responsiveness on this project.”

Ian Catling, Creative Director, bluemarlin UK, commented: “The Coconut Collaborative is an ambitious, young spirited, challenger brand, which we were very excited about working with. Their current brand illustrations strike out from the shelf and the challenge to help them create designs for these new and extended product ranges really struck a chord with us at bluemarlin.

“We thrive on working with brands looking to make that leap of faith in their designs, with a human driven and sustainable approach as its core. We can’t wait to see these new products coming to life in stores soon.”