Jack Daniel’s 150th Anniversary

Derrick Lin


Creative Agency: Cue
Creative Director: Alan Colvin
Designer: Matt Erickson
Project Type: Produced, Commercial Work
Client: Brown Forman
Location: Minneapolis, Minnesota, USA
Packaging Contents: Spirits
Packaging Materials: Paper Label, Shrink Wrap, Glass Bottle

The year 2016 marks 150 years of the Jack Daniel Distillery, the oldest registered distillery in the United States. To help the distillery mark this milestone, we created an identity used to host special events and on special edition bottles. As part of the celebration, we created a special 86 proof Old No. 7 as a tribute to a legacy of whiskey craftsmanship and the birthplace of an American classic.