Klene Liquorice

Creative Agency: SOGOOD
Project Type: Commercial work
Creative director: Rob Verhaart
Client: Perfetti Van Melle
Location: the Netherlands

The famous Dutch liquorice brand Klene has new packaging for its premium offer. The brand exists since 1876. The new packaging has now a ‘fin de siècle’ feeling, with an gravure illustration of the main taste ingredient, for emphasizing the authenticity and preparation according to traditional methods.

Isn’t this a good idea? The famous Dutch liquorice brand Klene has now packaging with a selection of all sorts liquorice. Only your favourite in a pouch!