Paradise Roasters (Student Project)

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Designer: Emili Hsu
Project Type: Student Project
School: Shillington School of Graphic Design
Course: Graphic Design
Location: New York, USA
Packaging Contents: Coffee Beans
Packaging Materials: Paper

The brief was to brand and design packaging for coffee that will appeal the vegan and animal-lover demographic. Costa Rica is a famous coffee producing nation that is covered in rain forests rich with diversity in flora and fauna. Paradise Roasters is a Costa Rican single-origin roaster that promotes sustainable bean production and donates a portion of its profits to the Costa Rica Animal Rescue Center. The packaging of the coffee beans features a selection of colorful critters and plants that are native to Costa Rica. The front and back labels are kept simple and minimal so that they do not compete with the intricate pattern.