Chip Off The Old Block

Posted on

Derrick Lin


Creative Agency: phd3 Limited
Project Type: Produced, Commercial Work
Packaging Content: Chips
Location: New Zealand

Chip Off The Old Block offers an alternative grower brand of chips in an otherwise over-processed category. The brand name, overalls, shirts, flat colours, pocket device and language in the brand packaging celebrates ‘three generations and growing’ of potato grower.