Api Packaging – Icons of Bolivia (Concept)

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Designer: Cynthia Torrez
Project Type: Concept
Location: Bolivia
Packaging Contents: Corn Juice, tradicional and nutritive drink of Bolivia
Packaging Materials: Plastic

This project was made during a personal journey to Bolivia. I decided to create and design icons with the intention of recording my experience. As this country is known for its culture and traditions, I created this icon set inspired by specific characters and elements that can be appreciated in the Oruro Carnivals and La Paz, its capital. I also decided to use these icons for the creation of scenes/images and to put them in the packaging of one Bolivia’s national drinks, called Api.