Elevating The Mundane (Student Project)

Derrick Lin


Designer: Huyen T. Do
Project Type: Student Project
School: Academy of Art University
Location: San Francisco, USA

I’m always interested in the idea of putting a new spin on the mundane everyday object and giving it a new, enhanced experience. Razors are one of these objects. Gillette has long been a trusted household name when it comes to shaving needs. However, their current branding runs the risk of being too generic at best, and uninspiring at worst. I wanted to give the brand a look that’s fresh yet remains true to its honest-to-goodness, all-American heritage. The rebrand was inspired by the design of early 20th century North American tickets to the “ball game”, as well as the typography popular in the same era.