PROPER – For a Genuine Man (Student Project)

Derrick Lin


Designer: Mark John Mangayayam
Project Type: Student Project
School: Academy of Art University
Course: Packaging Design 1
Tutor: Beau Monroe
Location: San Francisco
Packaging Contents: Men’s Apothecary Products
Packaging Materials: Canvas, Wood, Paper

Proper is an American brand that specializes in apothecary products for men since 1915. The men behind Proper believe that it is important to incorporate their traditional roots in a way. The packaging is based on the simplicity of a hand-made typeface, commonly used during the early 20th century, with simple typography.