Posted on

Derrick Lin


Creative Agency:
Project Type: Produced, Commercial Work
Client: Kumpel GmbH
Location: Berlin, Germany
Packaging Contents: Soft Drink, Lemonade

Scharbat is the origin of all lemonades. The essence of refreshment. What has started a very long time ago in ancient Persia, has now found its way to the metropolis Berlin. In order to support this historical mission of refreshment, we helped to tell Scharbats story on a visual level. Therefore we designed not only a wordmark that transports the Arabic and Persian character in a dynamic manner.

We also created the label design as well as concepted, designed and programmed a full-responsive website. Inspired by the ancient Persian painting, we translated its colors and stylistics into a modern language to meet the aesthetic requirements of the beverages’ character. With this in mind, the final step was to translate these issues into a modern visual language. Our Scharbat universe is rounded off by various communication media.