Creative Agency: Communal Creative
Project Type: Produced, Commercial Work
Packaging Content: Light bulb with speaker
Location: USA

Twist is a smart LED light bulb that combines adjustable lighting with high-quality audio, via a built-in AirPlay speaker. The seamless technology removes the annoyance of hubs, wires and installation, providing a simple solution for a smarter home.

With the elegance in product, we elevated the delivery experience by creating a packaging system that adds polish and delight. The unveiling journey is mapped by the rich brand colors, playful illustrations, and unique product display with a footprint that doubles in size once opened. An attention to material was key in final execution—each box is finished in a soft touch paper, creating a great hand-feel for those opening, and spot varnish moments to add visual depth to branding and text. These moments translate into a system that houses the one, two, and three-bulb packs.