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Global

Creative Agency: cd’s associates
Project Type: Produced, Commercial Work
Packaging Content: Fruit snack
Location: Seoul, South Korea

Bokumjari, which produces healthy fruit products, has launched snacks made of only dried fruits without adding any additive. To emphasize the feature of a product containing no additives, the design is created in such a way that raw ingredients are shown by utilizing the “beauty of emptiness.” A vivid background color that can reveal the raw ingredients most effectively is used to deliver the sweet and sour taste of the product; different shapes of leaves are used for each piece to complement the shape of fruits and to increase the fun in eating.