Creative Agency: Estúdio Praia
Project Type: Produced, Commercial Work
Location: São Paulo, Brazil
Packaging Contents: Natural food products made with nuts / nut butter
Packaging Materials: Glass Jars
Castanharia (something like “nuts factory” in Portuguese) is a startup focused on healthy and natural food products made with nuts.
The project has been conceived with the objective to communicate to both wellness and “gourmet” universes, since Castanharia’s key idea is that natural, fresh and healthy food can, and must be, delicious. Our role on this project go through naming, branding and packaging design of the company’s first product range: a large variety of different nut butters.
Aiming for a gourmet and artisan appearance, the delicate font choice expresses a premium quality product.
A light, pastel color palette is lovely and refined, and the manually illustrated nuts dancing around in the background correlate to each flavor. Glass jars further emphasize the high quality of the brand while allowing customers to see the texture and color of the nut butters inside.