Ex-Innocent Drinks duo team up with up-and-coming illustrators for brand
David Folkman and Craig Jones quit their jobs at Innocent Drinks to start Elderbrook Drinks last year. Their new brand, created by & SMITH and We All Need Words, calls out the overclaims of big sugary soft drinks and squash, and gently mocks the latest health fads. Elderbrook Drinks send cordials by post and you can also buy them in independent shops.
The identity showcases the work of young YCN illustrators Enrica Casentini, Ana Jaks and Quentin Mongue. Elderbrook has plans to champion new illustrators as the company grows.
Touted as a ‘better-for-you-cordial’, Elderbrook doesn’t pretend to be full of your five-a-day, turn you into a yogi in one sip, or give you Popeye’s muscles. But it does taste good and it is better for you than most spoonfuls-of-processed-sugar soft drinks.
So don’t call it squash, OK?