Creative Agency: Pig Iron
Creative Director: Chris Lang
Illustrator: Annalise Ogle
Project Type: Produced, Commercial Work
Client: Hellbender Brewing Co.
Location: Washington DC, USA
Packaging Contents: Beer
Packaging Materials: Aluminum Can, Plastic Sleeve
Hellbender Brewing Co. approached Pig Iron with the task of creating packaging for their 16oz canned beer. They requested the design be simple and easy to recognize as a family of products while each maintaining their own individuality.
The team at Pig Iron first started with a refreshing of their existing Hellbender Salamander logo. The design of the packaging subtly calls attention to the habitat of the Hellbender Salamander with the meandering creek and small mountain range that frames each of the different text lock ups. Hellbender Brewing Co’s mission statement is predominately featured as to call attention to the need to preserve these endangered animals.
The can sleeve uses transparency and knocked out paths to create highlighted metallic elements using the aluminum can under the sleeve.