A Mild Duty Free Packaging

Posted on

Derrick Lin


Creative Agency: The 1984
Creative Director: Andreas Junus
Art Direction & Design: Monica Tifannie
Project Manager: Ryan Makasutji
Project Type: Produced, Commercial Work
Client: PT HM Sampoerna
Location: Singapore & Malaysia (where the product will be launched). Indonesia (The 1984’s base)
Packaging Contents: Tobacco

Limited edition Sampoerna A Mild packaging designed exclusively for duty free shops in Singapore Changi Airport and Kuala Lumpur International Airport.

What’s Unique?
For this airport limited edition, the box is designed differently from common Tobacco packaging. It has asymmetric structure and opens sideways.