Kerry Foods Cheestrings Halloween

Derrick Lin


Creative Agency: WowMe! Design
Creative Director: Andy White
Lead Creative: Ian Skelsey
Project Type: Produced, Commercial Work
Client: Kerry Foods
Location: UK
Packaging Contents: Cheese

WowMe! Design put the frighteners on with Scarestrings.

WowMe! were briefed by Kerry Foods to design the packaging for their much-loved Cheestrings brand for this Halloween season.

Ensuring that the packaging stayed fun for children yet not too gory, whilst retaining the key product attributes for parents, were key objectives within the brief.

Mr Strings himself has been given a makeover with the inner sticks introducing some more ‘Spooky’ characters along with some gruesome facts!

Rebecca Jakob, Cheestrings Brand Manager commented “WowMe! Design have delivered a fun, alternative look for Cheestrings. This is the first time that Kerry Foods has introduced Scarestrings and we are looking forward to see how well it does in the market place. The characters on the inner sticks will also give children a spooky surprise in their lunch boxes as well as a trick or treat snack!”

Scarestrings are in the chilled aisle now.