Creative Agency: GLAD HEAD
Project Type: Produced, Commercial Work
Packaging Content: Cooking oil
Label for ‘Oleos’ sunflower oil When designing the label for the exported sunflower oil, we were facing a challenge to depict the naturalness of the product, and to imply the geography of production without using any trite symbols. For the label we created a light watercolour illustration with a rooster and a rabbit settled in the reeds, heads of garlic and beans scattered all over, and a fish swimming by. The use of these surprising symbols, along with the traditional ones, made the imagery more emotional and vivider.