Sibirsky Gostinets Grated Berries

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Creative Agency: Branding studio Typomaniacs
Project Type: Produced, Commercial Work
Client: Sibirsky Gostinets
Location: Russia
Packaging Contents: Grated berries
Packaging Materials: Glass

The main design element is the first letter of the berries jar name. Its pattern reflects the content of the jar and marks it out on the shelf. It draws attention and opens the door for a “guerrilla” marketing channel — the customers won’t be able to resist to lay a word out of their jars on the shelf.