&SOAP

Creative Agency: monogoto Inc.
Project Type: Produced, Commercial Work
Client: &SOAP
Location: Portland, USA

We designed house-care brand “&SOAP”.

Despite the word “soap” in the brand name, it is not for the skin or hair, but is a detergent for daily items such as tableware or garments. We are challenging the contradiction that house-cleaning tools are not designed clean, by giving them elaborated contemporary design enough to display them in urban sophisticated lifestyle.

As a first product line within &SOAP, we will release ” STEP BY STEP” in this October. STEP BY STEP, dividing total cleaning process into three steps, provides the right cleaning method that enables us to clean our house and household items more thoroughly, filled with a sense of accomplishment.

In addition, our identity is in a combination of Japan and Portland.

&SOAP is based on the collaboration of a Portland-based creative agency and a Japanese traditional small manufacturing company, supplying genuine detergent for household items made of organic soap. This manufacturing company has nearly a century of history, and is known as one of the very few authentic manufacturers that have a very unique caldron production system.

Their technology enables our product to realize intense effectiveness as a detergent, though almost all of it is made from 100% organic soap.

And their belief and passion in the possibility of soap has produced &SOAP.