Creative Agency: Foodwill – the Greek food project
Project Type: Produced, Commercial Work
Location: Athens, Greece
Polyphemus, a Greek brand of fine dairy products, presents a series of awarded feta cheese as well as white cheese with encapsulated ingredients. The company has introduced an innovative technique in order to create a final product with extra high nutritional value and benefits.
Foodwill designed the brand’s logo inspired by Polyphemus, a one- eyed Cyclop who was, according to Homer’s Odyssey, acknowledged as the first cheesemaker to produce feta cheese, the famous PDO Greek product.
Foodwill’s approach to the product’s packaging was as clear and minimalistic as possible so that the company’s innovative products stand out for their nutritional quality.