Sierra de El Romeral

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Creative Agency: MANÎ Diseño estratégico
Photographer: Beatriz Garrote
Project Type: Produced, Commercial Work
Client: Cooperativa San Sebastián
Location: Spain
Packaging Contents: Oil, Spain, Organic, Selection
Packaging Materials: Glass

San Sebastián el Romeral offers two product lines: organic and selection extra virgin olive oil; both coming from a selection of the best olives. To do so, different varieties are used, such as cornicabra (from the region), picual and arbequina.

The oil’s name refers to the location of the crop, the mountains of El Romeral (La Mancha, Spain).

The purpose of this project is “to place the oil on the map” and to present the oil of this region through the design of a treasure map, since oil is known as liquid gold.

The edges of the labels are finished with the grids of a map, the legend of the names and the references. In it, the wood grains have a direct symbolic relation with the topographical lines of a map.

In order to distinguish between both varieties, different colour tones have been chosen: green for organic oils and brown for selection oils.

As with cartographic designs, the scale has been used to specify the content of the different containers’ sizes.

Finally, to enhance the message, items such as the cross that points where the treasure is and “El Tesoro de la Mancha” have been stamped in gold.