Abeeja (Concept)

Derrick Lin


Designer: Andrés Guerrero
Project Type: Concept
Packaging Content: Honey
Location: Spain

Sky is the limit
Abeeja is a personal project for a small local producer who would love to take their honey as far as possible. The worker bees fly to collect pollen from the flowers along the length and breadth of the lemon fields of Murcia. With this pollen they make honey whose flavor has slight taste of lemon.

The idea behind the packaging, take your product to the limit, begins with the name of the brand that seeks to break borders by linking the words ‘bee’.

Through a simple die cut on the label, the packaging can display its wings, showing the iconic image of a bee, a great way of taking advantage of the reduced resources of the client and allows its product to stand above the others. Flying, of course.