Caprice des Dieux 60th Anniversary



Creative Agency: From Paris Agency
Co-Creative Direction: Christophe Pilate, Didier Chan Kin
Digital Activation and Social Media: Marcel Paris
Project Type: Produced, Commercial Work
Client: Caprice des Dieux
Location: France
Packaging Contents: Cheese
Packaging Substrate / Materials: Paper and cardboard
Printing Process: Digital printing

Caprice des Dieux is a famous french cheese brand. For it’s 60th birthday, we decided to create 60 unique pack made by more than 12 artistics duos: french illustrators, designers, creatives, street artists and typographs.

The results:
More than 7 millions small piece of art available in store!

What’s Unique?
What makes this packaging design special is that it’s one of the first time a brand lets so much artists changing all the facing – logo – naming of the pack.