Creative Agency: Brandlab
Project Type: Produced, Commercial Work
Packaging Content: Candies
Fruna is the oldest and most loved soft candy of Peru. It had its best moment in the 80’s following a series of commercials that had a highly sticky jingle: the ‘Frunacatoinga’, which was based on the main characteristic of the product, its taffy texture. ‘Frunacatoinga’ is rebound and jump. This was the inspiration for the great challenge of redesigning Fruna. We rescued what made the brand shine. We created an identity by returning to the iconic colors and elements of the brand, we illustrated the fruits by modeling plasticine, which gives Fruna a more modern, sweet and fun appeal. The final result, a very strong identity, with a very playful logo, current, but above all, a visual identity that respects the essence of the 80’s brand.