Creative Agency: Todd Anderson Design
Brand & Packaging Specialist / Creative Director: Todd Anderson
Project Type: Concept
Location: Cape Town South Africa
Packaging Contents: Food Packaging
Packaging Materials: Board, Plastic
The Lukie’s range needed to have a beautiful shelf appearance with large photographic elements and clear typography, navigating the consumer to each of the products.
To accommodate the large and diverse product range, including meat, dairy and beverages, a clear visual identity system was created, using three distinct design elements that combine together. Starting with a large image to set the tone or as a secondary ingredient element, then the typographic device backed with a colour tint for clarity and finally the image of the core ingredient or item.
The Lukies range was conceived as a large product range that would be produced in small batches. This would therefore be perfect for production using digital printing, ideal for low runs in CMYK with no set up costs.