Pendleton Directors’ Reserve



Creative Agency: Cue
Creative Director: Alan Colvin
Designer: Matt Erickson
Project Type: Produced, Commercial Work
Client: Hood River Distillers
Location: United States
Packaging Contents: Spirits, Whisky
Packaging Substrate / Materials: Glass Bottle, Paper board box, Leather bottle wrap
Printing Process: ACL Screenprinting, Blind Emboss, Foil Stamp

Directors’ Reserve embodies the lore and legacy of the Pendleton Round-Up, an iconic symbol of rodeo heritage synonymous with the brand. Aged for twenty years, the liquid inside speaks to the same heritage, a whisky showcased in a bottle wrapped in a leather sleeve with tooling crafted by third-generation saddle maker Randy Severe. The special box hosts encases the bottle accompanied by the story of special whiskey with a special heritage.