Derrick Lin


Designer: Juliette Kim
Project Type: Concept
Location: Seoul, South Korea
Packaging Contents: Socks
Packaging Substrate / Materials: Corrugated board, Gold foil, Paper
Printing Process: Foil stamping

SOXY is the name for a brand of fashion socks designed by Juliette Kim. The brand’s image focuses on simplicity, humor, and visual appeal. SOXY’s logo can be seen as either a pair of socks or a heart, emphasizing the emotional connection between SOXY’s products and their customers. Gold foil stamping was used to increase the visual impact of the logo when the socks are displayed in a store. Another fun element of this packaging is that it can be displayed on the angled edge of the box.

What’s Unique?
The packaging design allows a unique way of display.