Stella Home (Student Project)

Derrick Lin


Designer: Erene Semanderes
Project Type: Student Project
School: Pratt Institute
Course: Packaging Design
Location: Brooklyn, New York
Packaging Contents: Cleaning Products
Packaging Materials: Plastic, Aluminium, Paper

STELLA brand was an assigned project from my packaging design class at Pratt. The task was to choose a product market, take the “STELLA” name and create a unique brand identity that would ultimately maximize shelf impact. I chose eco and animal friendly cleaning supplies and ultimately branded it as “STELLA HOME”.

What’s Unique?
I took inspiration from the Memphis Design movement and added a minimal clean twist. I approached it in a way that I knew I would be attracted to if it were sitting on a shelf with 100 other items.