Almay Cosmetics (Student Project)

Designer: Brittany Scannicchio
Project Type: Student Project
School: Chicago Portfolio School
Course: Design
Tutor: Katie Sprenkle
Location: Chicago, USA
Packaging Contents: Makeup
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

Almay Cosmetics is a hypoallergenic makeup brand dedicated to providing customers cosmetics with safe and natural ingredients. The goal of this redesign was to showcase Almay’s use of gentle and non-irritating ingredients that work for all complexions. Dynamic geo-patterns were used to represent the unique attributes of each woman’s skin as well as the color-coded shade system to position Almay as an all-inclusive brand.

What’s Unique?
The color-coded packaging makes it simpler for consumers to select their particular shade, no matter the product.