Creative Agency: Bzoing Design & Créativité
Creative Director: Jean-Philippe Berthiaume
Artistic Director & Designer: Victoria Di Valerio
Photographer: Véronique Duplain
Printer Impression Québec
Project Type: Produced, Commercial Work
Client: Domaine des 15 lots
Location: Montréal, Canada
Packaging Contents: Maple Syrup
Packaging Substrate / Materials: Paper
Printing Process: Offset
This packaging was created for Domaine des 15 lots, a Quebec based artisanal maple syrup brand. They approached us to conceive the packaging for their new collection of three different maple syrups: amber, light and medium .
In their brief, the client challenged us to bundle the three 250ml bottles without using any type of glue. In order to respect their request we created a custom die-line which when assembled holds together the three bottles while creating a handle for convenient transportation. The design also incorporates delicate die-cut maple trees with a spile and bucket referencing where and how the syrup is collected.
What differentiates this packaging from the rest is simple, we were able to create a unique solid structure to bundle the three bottles of maple syrup together without the need of glue. Even though this was a challenge we managed to create a light and airy packaging playing with depth and transparency.