Creative Agency: Tyson Sheean Creative
Photographer: Lachlan Moore
Project Type: Produced, Commercial Work
Client: Forage cereal
Location: Melbourne, Australia
Packaging Contents: Breakfast cereal
Packaging Substrate / Materials: Cardboard
Printing Process: Offset
The team at Forage cereal took on the initiative to develop a smaller, convenience style pack to compliment their existing range, which offers premium quality ingredients for the ever growing paleo and gluten free markets.
Forage needed a refresh to launch its new offering that reflected their honesty and passion for creating nutritionally balanced and naturally sourced breakfast cereals.
Creative Director Tyson Sheean said: “The aim of the update was to convey Forage’s quality and nutritionally developed ingredients, without losing its natural look and feel. The convention in the category is to cut away at the packaging so the consumer can see the product, this is detrimental as it lets light in and damages the seeds and nuts inside. We opted for mouth watering product photography instead to showcase the ingredients.”
Since the refresh, Forage has continued to build sales growth with its core audience by distributing into more specialty supermarkets across Australia and New Zealand.
Paleo and gluten free breakfast cereal in convenience style pack.