I AM Christmas Limited Edition 2016

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Creative Agency: Weagroup
Project Type: Produced, Commercial Work
Client: Vagheggi S.p.A
Location: Castelfranco veneto, Italy
Packaging Contents: Perfume
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

Weagroup signed Christmas 2016 Vagheggi, with a new integrated strategy “I Am” Limited Edition.

The limited edition presents two elegant boxes with a choice of skin care creams. The packaging takes up the shape of a rose, one of the raw materials of the products, which are declined in holes and color combinations of metallic base giving brightness and preciousness of referrals.

A project developed with of a thorough study of the trends, new procurement processes and ended with the coordination of all communication materials.