Creative Agency: Spring Design Partners
Creative Director / Vice President: Daniel Andersson
Project Type: Produced, Commercial Work
Client: Voss Artesian Water From Norway
Location: New York, USA
Packaging Contents: Flavored Sparkling Water
Packaging Substrate / Materials: Glass
VOSS Water tapped Spring Design Partners to design the packaging for their new line of sparkling flavored water. In a category that isn’t known for premium brands, it was imperative to maintain the elevated status of the brand while extending the iconic Voss look and feel. VP/Creative Director Daniel Andersson and the design team found inspiration from botanical illustrations to communicate a refined flavor profile for Voss in this new space for the brand.