ALPHABEAT / Tasty Type (Concept)

Derrick Lin


Creative Agency: Persona Grata Group
Project Type: Concept
Location: Yerevan, Armenia
Packaging Contents: Food

Kitchen and cooking demand knowledge and skills which also need to be gradually learnt and digested like alphabet.

Food, besides being tasty, should be served right and beautifully. The “Tasty Alphabet” will present all the products in a picturesque and impressive way. Each product is presented by the first letter of its name created with the corresponding food or its ingredients, for instance, “Բ”- (B) [badrijan] – for eggplant, “Կ”- (K) – for ketchup, etc.

Cuisine motives are used to create the look of the image while several foods, kitchen tools complete the look and make it more appealing. The subject of the image can be the general product, as well as the dish which is made by the corresponding product. Each product and letter is given an original solution.

What’s Unique?
Letters give the brand freshness and captivate people. This is a way to differ from the companies that make similar products. The “Tasty Alphabet” will allow the company to gain positive and permanent authority. The images will be attached to the products and will represent the design of the packaging. They will also be used for advertising purposes.

An active advertising campaign is prepared. This will lead to a better brand recognition, new customer integration and competitive advantage.