Don Julio Dia de los Muertos – Limited edition Packaging

Derrick Lin


Creative Agency: Bittersuite
Executive Creative Director: Andrew Hofmeyr
Creative Director: Jade Gomes
Designer: Alinde Lombaard
Producer: Jason de Wet
Account Manager: Lori Cape
Printing: Colourtone Aries
Project Type: Produced, Commercial Work
Client: Brandhouse
Location: Cape Town, South Arica
Packaging Contents: Alcohol
Packaging Substrate / Materials: Paper
Printing Process: Lithography, Foil stamping

The challenge
To create a pack that stands out on shelf, bringing the consumer an authentic taste of Mexico.

Our Solution
We themed our pack Día de los Muertos (Day of the Dead) which is a traditional Mexican holiday where deceased loved ones are celebrated through various festivities. Our inner pack illustrations focused on La Calavera Catrina (The Elegant Skull). She is a costumed female, with a skeleton face, that has become the visual icon of Día de los Muertos.

The result
A unique limited-edition pack with an authentic wood-styled exterior with premium finishes, unfolding to reveal an intriguing brand story.