Eat My Shorts

Posted on

Derrick Lin


Designer: Tomás Salazar
Project Type: Produced, Commercial Work
Client: Malena Blas
Location: Aguascalientes, México
Packaging Substrate / Materials: Aluminium
Printing Process: Flexography

Malena Blas in contact with mid-September with a very clear project in mind. The concept was from the beginning of the tendency to trend #softpop.| EAT MY SHORTS! It is their independent brand of clothing for women and men seeking to break the gender barrier.

The packaging was created to withstand high temperatures and did not alter the quality of the clothes.