Kraft Heinz – Candy Kitchen Caramels

Derrick Lin


Creative Agency: Anthem
Project Type: Produced, Commercial Work
Client: The Kraft Heinz Company
Location: New York, USA

High Quality Means High Taste Appeal
Anthem was tasked to create packaging for a new line of premium caramels for Kraft Heinz that portrays high quality ingredients and has strong appetite appeal.

Using a sophisticated color palette, carefully crafted typography, and delicious photography, the result is a contemporary, premium pack that oozes taste appeal.

The design won Bronze at the 2016 Creativity International Print & Packaging Design Awards.