Olio Sagra Restyling Packaging

Creative Agency: Auge Design
Creative Director: Davide Mosconi
Designer: Gianluca Malimpensa
Project Type: Produced, Commercial Work
Client: Olio Sagra
Location: Italy
Packaging Contents: Olive oil
Packaging Substrate / Materials: glass, paper
Printing Process: Offset printing + Matte UV paper texture on oil-resistant paper

Assignment:
Rejuvenate the brand image, create a stronger visual impact and unify the different products to be recognized as part of the same family.

Solution:
Creation of a new graphic label system, characterized by a diagonal band, recalling the appearance of an heraldic coat of arms, like the castle that is present in the logo. The band also changes color in relation with each product.