Veggis – Green Food



Creative Agency: Baga
Project Type: Produced, Commercial Work
Client: Equanto
Location: Portugal
Packaging Contents: Vegetarian meals
Packaging Substrate / Materials: Paper
Printing Process: Offset printing

The Veggis branding is inspired by the growth of the vegetables in the soil. He is ‘born’ of the earth. It’s organic. It’s natural.

Their graphic language is unpretentious and relaxed, shown the easy side, tasty and why not, even fun to eat vegetables. Its irregular appearance creates a unique dynamic, narrowing communication with the consumer, making branding a ‘living’ representation of nature and its differences.

Inspired by the marking tablets, Veggis, it recreates its garden of ‘vegetarian meals’ through its packaging. The entire color palette refers to a product connected to nature.