Bosch Plus Welcome Pack

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Creative Agency: RAM 360 Ukraine
Creative Director: Slava Kobzenko
Art-director: Mira Diachenko
Designer: Dasha Brichevska
Project Type: Produced, Commercial Work
Client: Bosch
Location: Kyiv, Ukraine
Packaging Contents: Power Bank and loyalty program card
Packaging Substrate / Materials: Cardboard, magnet

For promotion of Bosch Plus loyalty program and Bosch heating products, we’ve decided to give installers a functional gift in a unique box. Water heater installers often use their phones during the work. And often they have no opportunity to charge their gadgets.

That’s why our solution was to give installers a Functional gift in a box shaping the logo of Bosch Plus loyalty program with a power bank inside, symbolizing Bosch water heaters.