Bri de Palla

Designer: Núria Vila
Photographer Marina Colell
Project Type: Produced, Commercial Work
Client: Bri de Palla
Location: Barcelona, Spain
Packaging Contents: Plantable Seedballs
Packaging Substrate / Materials: Recycled Paper
Printing Process: Digital Printing

Bridepalla aims to promote a new plant culture, contributing to a mindset shift in relation to the environment, doing it through game and enjoyment. The product consists of various packs of seedballs that can be planted in the garden or in a pot and will sprout.

We have developed the identity and the packaging design. In the characters of the logo, the ascenders move and incorporate the shapes of the seed balls.

What’s Unique?
The packs are designed under sustainability criteria, using the minimum material, made with recycled papers, printed on only one ink and avoiding the use of plastic.