Designer: Juliette Wang
Project Type: Student Project
School: Maryland Institute College of Art
Course: Typography II
Tutor: Anthony Rutka
Location: United States
Packaging Contents: Pasta, Pasta Sauce
Packaging Substrate / Materials: Bristol Board, Paper, Glass Jar
Printing Process: Digital Printing
Della Nonna is an authentic pasta and sauce brand passed down through generations, using the freshest ingredients imported from Italy. It currently features 3 products including tomato basil sauce, and pasta; rotini and fettuccine. Targeted to young adults, the design is kept simple and clean in order to grab their attention out of other pasta brands. The product information is shown clearly, guided by lines and a simple, almost abstract pattern is used to keep it fun and stylish. The intermixing of typefaces and focus of the colored pattern allowed a sense of playfulness but still kept clean and modern.
The simplicity of the information displayed balanced with a play of colorful patterns.