Hälssen & Lyon x Ayzit Bostan – The Teabag Collection

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Derrick Lin


Creative Agency: KOREFE. Kolle Rebbe Form und Entwicklung
Head of Marketing: Pia Schlotfeldt
Marketing: Astrid Wiedemeyer
Head of Design: Christian Doering
Executive Creative Director: Sascha Hanke
Creative Director: Alexander Michaelsen
Graphic Designer: Mitja Schneehage
Account Manager: Andreas Winter-Buerke
Project Manager: Isabell Wüst
Producer: Martin Lühe
Collection Designer: Ayzit Bostan
Project Type: Produced, Commercial Work
Client: Hälssen & Lyon
Location: Hamburg, Germany
Packaging Contents: Tea
Packaging Substrate / Materials: Cotton, Cotton Blend, Munken Paper
Printing Process: Digital Printing

Since 1879, Hälssen & Lyon has been crafting the finest teas for clients across the world. During this time they have received continued support from their long-standing customers, that’s why we created a special direct mailing to thank them for their ongoing commitment: The Teabag Collection – the first tea bags that look and feel like the world’s most iconic handbags.

To bring this project to life, we worked together with renown handbag designer Ayzit Bostan to create five limited-edition tea bags in the style of iconic handbags. The selection was handcrafted with cordless silk and permeable cotton and designed to fit perfectly with the personality of each brew. The Teabag Collection was packaged in a handmade box and sent by direct mail to long-standing customers. In addition to that, they made their public premiere at Berlin Fashion Week, Germany’s most important fashion event. Where they quickly grabbed the attention of fashion lovers and bloggers.