Designer: Max Bessone
Project Type: Produced, Commercial Work
Client: Nutratify Organix
Packaging Contents: All-natural capsules, made through the power of superior plant-based ingredients
Packaging Substrate / Materials: Plastic
Printing Process: Flexography
Nutratify capsule container is ergonomically designed, providing ease, style and a premium in use experience. User tested at every stage, its superior quality is clearly visible. The container is comfortable to use with one hand, it is easy to carry and doesn’t roll in the bag or in the car. Apart from its functional benefits, the packaging communicates its five products through a simple, clear and colourful visual design. It shows its intuitive use and achieves a ‘stand out effect’ on the shelf. Its natural colours tell a whole new story compared to competitors’ product.
The unusual design of the container has been inspired by the Aristotle’s conception of the five elements. The conception typically refers to the prescientific concepts of earth, water, air, fire, and aether, which were proposed to explain the nature and complexity of all matter. The typical star shape of the conception, identified into the Nutratify logo, it has been reduced to the overlap of two upside down triangles which symbolise the female when pointing downward and the male when facing upward. The container design wants to be the representation of the Aether, essence of life.
Alongside with the physical package, there is a app which connects the product to a device and allows customers to keep track of their taking, and more. Customer can easily scan the QR code on the package, or visit Nutratify website to download the app for free. Every bottle has an ID number to makes them unique and recognisable from the app which has features such as, customer informations (age, gender, weight, taking plan…) and alert to buy new rations, notifications about new products.