Soup with Croutons

Derrick Lin


Designer: Zinaida Olado
Project Type: Produced, Commercial Work
Client: Mogilev Milk Factory
Location: Belarus
Packaging Contents: Pre-cooked food
Packaging Substrate / Materials: Paper

Pre-cooked food continues it’s growth. Bounissimo cheese soup with croutons is a new product on a market.

The soup portions are quick and easy to prepare: just need to add hot water to the soup bowl and leave for 3 minutes, after that add croutons and the soup is ready. The products will be placed in the cooler shelves with other pre-cooked meals.

The task was a modern and simple design with soup photo – to show the real product. The goal was to communicate a quick lunch, a pure taste, with a home made food expression. The target group is age 27-42 years, trendy and health conscious. There are three different flavors: bacon, mushroom, greens. There are three different colors for each flavors.