Twisting Spirits

Creative Agency: Lyon & Lyon
Project Type: Produced, Commercial Work
Client: Twisting Spirits
Location: United Kingdom
Packaging Contents: Gin

Twisting Spirits are IT geeks turned gin geeks, we wanted to take their love of data and apply it to the often traditional world of gin. TS’s gins have very distinctive flavours we wanted the consumer to experience each flavour before tasting it, which is hard with a clear liquid. So we open sourced their ingredient data, representing every ingredient as a coloured bar, the more of it the bigger the bar. Each flavour is printed onto it’s own tactile embossed GFSmith Colorplan, so it feels like it tastes, this also enabled us to have colour inside the bottle. To finish the label and a little more flair we used a pearlescent foil 100F00 from Foil Co.